PewDiePie Net Worth 2025: How Much Does PewDiePie Make?

PewDiePie continues to be one of the biggest stars on YouTube, with an estimated net worth of $54 million in 2025. His income comes from various sources like advertisements, sponsorships, brand deals, and merchandise sales.

With over 10 million subscribers and millions of views per video, his annual income has been reported at $58.2 million.In addition to his YouTube channel.

Quick factor

Key Details	Information
Real Name	Felix Arvid Ulf Kjellberg
Net Worth	$54 million (estimated in 2025)
Salary	Around $58.2 million annually
Date of Birth	October 24, 1989
Age	35 years old (as of 2025)
Birth Place	Gothenburg, Sweden
Gender	Male

PewDiePie has also earned significant money from his video games, such as PewDiePie: Legend of the Brofist and PewDiePie’s Tuber Simulator.

These projects, along with his growing businesses, have helped him maintain his spot among the highest-earning YouTubers, with his earnings increasing by more than 20% over the years. His financial success is no understatement as he continues to dominate the platform.

PewDiePie Net Worth Growth Over Time

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Net Worth	Year
2014	$10 million
2015	$12 million
2016	$20 million
2017	$30 million
2018	$30 million
2019	$40 million
2020	$40 million
2021	$51 million
2022	$54 million
2023	$82 million
2024	$100 million

Who Is PewDiePie? Life Story and Wiki

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is a social media legend and one of the top names in content creation. Known for his gaming videos and strong personality, he became one of the biggest YouTube stars, topping YouTube earnings charts for two years in a row.

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Despite facing a few scandals.his success in the entertainment industry is truly mind-blowing. He currently focuses on creating gaming content, like his recent Minecraft video, which got over 3.2 million views.

He originally started with an account named “PewDie” but had to make “PewDiePie” after forgetting the password to the first account.

Key Highlights:

• Topped YouTube earnings charts two years in a row
• Known for massive online clout and fan following
• Started with a lost account named “PewDie”
• Frequently involved in sponsorships and brand deals
• PewDiePie remains one of the top social media icons in gaming content
• PewDiePie in Numbers
• PewDiePie (YouTube channel): 111 million subscribers
• Facebook: 9.2 million followers
• Instagram: 21.8 million followers
• TikTok: 47.4k followers
• Twitch: 1.1k followers
• Over 28 billion video views on YouTube
• Almost $50 million in YouTube revenue between 2018 and 2020

PewDiePie YouTube Subscriber Milestones

PewDiePie was one of the first and lucky creators to see the true potential of YouTube when it was still an unknown space. In just two years, he gained his first 2 million subscribers, and ever since.

his subscriber count has multiplied in folds, making his rise a standout moment in the platform’s timeline of success and growth over the years.

Subscribers	Date

2 million

October, 2012

5 million

February, 2013

14 million

November, 2014

47.5 million

July, 2016

51.81 million

January, 2017

55.99 million

July, 2017

58.82 million

January, 2018

63.79 million

October, 2018

79.54 million

January, 2019

92.36 million

April, 2019

96.96 million

July, 2019

101 million

October, 2019

102 million

January, 2020

104 million

April, 2020

106 million

July, 2020

107 million

October, 2020

108 million

January, 2021

110 million

April, 2021

110 million

July, 2021

110 million

October, 2021

110 million

November, 2021

111 million

December, 2021

111 million

January, 2022

Early Life

PewDiePie, born Felix Arvid Ulf Kjellberg on October 24, 1989, in Gothenburg, Sweden, showed an early love for art and gaming. As a child, he played Nintendo, skipped school to visit Internet Cafes with friends, and used money from selling his grandmother’s artwork to buy a computer.

He started his first YouTube channel, PewDie, in 2006, but after forgetting the password, he launched PewDiePie in 2010 while studying at Chalmers University.He later dropped out in 2011 to focus on YouTube, calling it “stupid” at the time. A video of him playing Amnesia went viral, and by July 2012.

he had 1 million subscribers. His numbers quickly grew, and by 2013, he had 200 million monthly views. He signed with Maker Studios and became the world’s top YouTuber.

PewDiePie wife

He now lives in Brighton with his wife Marzia, whom he met in 2011 and married six years later.

The Beginning of PewDiePie

PewDiePie created his current account on April 29, 2010, after forgetting the password to his first YouTube account made in 2006. He began by posting commentaries on horror and action video games.

with his early content featuring titles like COD and Minecraft. These videos helped him grow into one of the first major YouTube influencers in the gaming space.

The Breakthrough of PewDiePie YouTube Channel

In 2012, PewDiePie had a huge breakthrough. His YouTube channel grew from 500,000 subscribers in May to two million. He also signed a deal with Maker Studios after leaving Machinima.

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However, he got into trouble for using bad jokes like racial slurs and rape jokes. He later apologized, saying he meant to be funny. By 2013, he had 19 million followers and over 1.3 billion views.

PewDiePie Highlights

PewDiePie, born in Gothenburg, took giant leaps in his career, starting with his first YouTube channel in 2006 and opening a new one in 2010. In 2012, he signed with Maker Studios and hit two million subscribers.

By 2014, he became the first to reach 14 million subscribers, and in 2015, he released his video game and became a New York Best Seller with his book.PewDiePie continued to rise, topping Forbes as one of the highest-paid YouTubers in 2017.

By 2019, he hit 100 million subscribers and married Marzia Bisognin. In 2020, he signed an exclusive streaming deal with YouTube and a distribution deal with Jellysmack, building his net worth through YouTube streams and other ventures.

YouTube Ads Revenue

PewDiePie has 111 million YouTube subscribers, making him one of the most successful creators. He earns $2 to $5 per 1000 views, with 400 million views per month. This brings in around $2 million per month.

After Google takes 45 percent of the earnings, he still makes a large sum. His royalties and YouTube streams contribute significantly to his wealth.

Memberships

PewDiePie makes additional earnings through memberships, offering exclusive features, emojis, and live streams to fans. Memberships range from £1.99 to £6.99 per month, adding up to a small sum alongside his massive YouTube following.

In 2020, he signed an exclusive deal with YouTube, though the exact financial details remain private. This deal has earned him a pretty penny, as he continues to dominate the platform alongside other online streaming giants.

Sponsorship and Brand Deals

As a Swedish YouTuber, PewDiePie has made a good living through advertising deals with well-known brands over the years. His sponsorship and advertisement deals include companies like Jellysmack, Nike, Mountain Dew, and G FUEL.

He even has his own G FUEL flavor and a product line featuring energy drinks and powder tubs. These deals bring him substantial commissions, adding to his wealth.

Clothing line

PewDiePie and his wife Marzia co-founded the clothing line Tsuki in November 2020. As YouTube icons, they created a successful brand known for thoughtfully designed, ethically made products.Tsuki offers a range of unisex items like trousers, t-shirts, and hoodies.

with a focus on high-quality, wearable pieces. They also partnered with Represent, a British clothing company, to expand their line, which includes both casual wear and offline gaming equipment.

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How PewDiePie Spends His Money:

Cars:

• Porsche 911 – Valued at $114,000
  
• Ferrari 488 GTB – Valued at $344,000
  
• Volvo XC90 – Valued at $86,790
  
• Nissan Micra – Valued at $14,298
  
• Mini Convertible – Valued at $31,900
  

Charities:

• Donates to charitable organizations on a regular basis
  
• In 2020 and 2021, donated around $1.5 million to various causes
  
• Supports Movember, Alzheimer’s Research, Blue Ocean, World Food Program, Winston’s Wish, Comic Relief, Red Nose Day, Make A Wish, Save the Children, and charities in Lebanon and Papyrus.

5 Keys to Success from PewDiePie

1. Take Risks:

• Dropped out of university to pursue his YouTube career.
  
• Came from a family with top executives; leaving university was a rebel move.
  
• Faced adversity and uncertainty, working menial jobs to support himself.
  
• Took major risks but showed resilience and risk-taking spirit.
  

2. Appreciate Your Supporters:

• 111 million subscribers due to his strong connection with his fans.
  
• Calls his fans “Bro Army,” treating them like family.
  
• Regularly expresses gratitude through motivational videos and his book, This Book Loves You.
  
• Donated around $1.5 million to charities and his fans in recent years.
  

3. Stay Focused:

• Despite fame and mistakes, PewDiePie has remained focused on his business.
  
• Identified his audience’s interests and catered his content to them.
  
• Mastered the art of focus by filtering out distractions and setting his target on what truly mattered.
  

4. Remain Authentic:

• Genuine content is key to PewDiePie’s success, avoiding scripted moments and phony reactions.
  
• Never afraid to express his opinions on political or social issues.
  
• Fans love his fearless authenticity, which has kept his brand and self true to his beliefs.
  

5. Be Consistent:

• Consistency in content creation is crucial for sustaining an audience.
  
• Worked hard to produce high-quality content, even when he didn’t have the tools.
  
• His consistent video uploads helped him build a powerful online empire and legacy, earning him a fortune.

Famous Quotes from PewDiePie

“Don’t be yourself, be a pizza. Everyone loves pizza.”

“Face your problems! Unless your problem is your face.“

“I don’t really care for numbers that much; what I care more about is the support that I get from all you guys. That means so much more than just a random number.”

“Money can’t buy you happiness but it buys you all the things you don’t have, even friends.”

“Haters gonna hate. Ducks gonna duck quack.”

Random Facts About PewDiePie:

• The Meaning Behind “PewDiePie”:
  
  • “Pew” represents laser sounds,
    
  • “Die” is what happens when you get shot by a laser,
    
  • “Pie” just sounds good, and who doesn’t love pie?
    
• How He Met His Wife:
  
  • PewDiePie met his wife, Marzia Bisognin, through a fan email she sent him in 2011.
    
  • A simple message turned into a beautiful love story, leading to their marriage.
    
• PewDiePie’s Pugs:
  
  • PewDiePie and his wife have two adorable pugs: Edgar and Maya.
    
  • The pugs often make appearances in their social media posts and videos.
    
• The “Bro Army”:
  
  • PewDiePie’s fanbase is famously called the “Bro Army.”
    
  • He coined the term by calling his fans “bros,” and they embraced it, making it iconic in the YouTube community.
    
• Controversies Along the Way:
  
  • PewDiePie faced backlash for making anti-Semitic jokes, almost ending his career.
    
  • He apologized publicly and worked to make amends after the controversy.
    
• PewDiePie’s Twitter Begging:
  
  • PewDiePie humorously begged Taylor Swift to follow him on Twitter for years.
    
  • Despite his fame, he never got a response, but it became a running joke among his fans.
    
• DIY Video Editing:
  
  • Unlike many YouTubers, PewDiePie prefers to edit his own videos.
    
  • He enjoys the creative process and wants to maintain control over his content.
    
• Career Plans Before YouTube:
  
  • Before YouTube, PewDiePie planned to become an executive at a top firm, following in his parents’ footsteps.
    
  • His career took a different path, leading to his massive success on YouTube.
    
• Running for “King of the Internet”:
  
  • In 2012, PewDiePie ran for the “King of the Internet” title.
    
  • It was a bit of a joke, but it showed his involvement in the YouTube culture at the time.
    
• The Forgotten Account:
  
  • PewDiePie forgot the password to his first YouTube account, “PewDie.”
    
  • He created a new account, “PewDiePie,” which became one of the biggest names on the platform.

PewDiePie Awards & Achievements

Award	Year
Most Popular Social Show – Starcount Social Star Awards	2013
Sweden Social Star Award – Starcount Social Star Awards	2013
#Gaming at the 5th Shorty Awards	2013
Web Star: Gaming at the 2014 Teen Choice Awards	2014
Gaming Personality at the 2014 Golden Joystick Awards	2014
Best Gaming Channel, Show, or Series at the 2015 Streamy Awards	2015
Gaming Personality at the 2015 Golden Joystick Awards	2015
Red Diamond Creator Award at the 2016 YouTube Creator Awards	2016
Diamond Creator Award at the 2016 YouTube Creator Awards	2016
Ruby Creator Award at the 2016 YouTube Creator Awards	2016
Choice Gamer at the 2019 Teen Choice Awards	2019

FAQs:

How Much Does PewDiePie Earn Annually?

PewDiePie earns approximately $15 million per year from various income sources.

What Are PewDiePie’s Main Income Sources?

His primary income sources include YouTube ad revenue, sponsorships, merchandise sales, and book sales.

Is PewDiePie a Billionaire?

No, PewDiePie is not a billionaire; his net worth is estimated at $45 million in 2024

How Did PewDiePie Build His Wealth?

PewDiePie built his wealth through consistent content creation, strategic brand partnerships, and diversifying his income streams.

Conclusion:

PewDiePie, with a net worth of $54 million in 2025, remains one of YouTube’s top stars. His income comes from YouTube ads, sponsorships, merchandise, and his gaming ventures. With over 111 million subscribers, his success grew through consistent content, brand deals, and fan loyalty. Despite facing controversies, PewDiePie has maintained his popularity through authenticity and strong connections with his “Bro Army.” His wealth continues to grow with ventures like his clothing line, Tsuki, and ongoing influence in the gaming and online content space.